When people see a RAM 1500 advertised for under $150 a week, the first question is usually: 'What's the catch?' Today, I'm going to pull back the curtain and show you exactly how the math works on our current RAM 1500 Big Horn lease deal.
The MSRP vs. The Sale Price
A well-equipped RAM 1500 Big Horn often has an MSRP north of $70,000. But with dealer discounts and manufacturer incentives, the actual capitalized cost (what you're paying for) drops significantly.
The Residual Value
Leasing is just paying for the portion of the truck you use. The RAM 1500 holds its value exceptionally well, meaning the 'residual value' (what it's worth at the end of the lease) remains high. A higher residual equals lower payments.
Interest Rates and Terms
The money factor (interest rate) is subvented by the manufacturer. By locking in a lower rate over 24 or 36 months, your cost of borrowing drops.